Děti na hrad
The Everyman“Přehled základních oblastí, kde jsme schopni vám nabídnout naše profesionální služby.”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Děti na hrad anchors on Blue (#8a7ceb) as their primary brand signal, paired with Blue (#3f485d), and accented by Pink. The palette leans cool — projecting trust and professionalism.
#8a7ceb
Primary
#3f485d
Secondary
#e83e8c
Accent
#ffffff
Background
#343a40
Text
#f8f9fa
Surface
Typography
Headings set in Oleo Script (a script — elegant and expressive with calligraphic flair), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Děti na hrad is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Lavender
Used for primary buttons and accents, conveying creativity and playfulness.
Oleo Script
Used for headings, providing a playful and handwritten feel.
Social Media Intelligence
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