What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Divanti anchors on Blue (#5babac) as their primary brand signal, paired with Blue (#00ffff), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#5babac
Primary
#00ffff
Secondary
#95c5c6
Accent
#817a7a
Background
#58757f
Accent
#000000
Background
Typography
Headings set in Avenir (a sans-serif — clean, modern, and optimized for digital), body in Avenir Book (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Divanti uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Divanti is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
product photography
natural
full_color
flat
dropdown
rounded
comfortable
carousel
Digital Footprint
Built on Next.js.
Market Presence
Nationwide presence, headquartered in Běla pod Pradědem, CZ, communicating in 2 languages.
CZ
Běla pod Pradědem, CZ
national
ru, cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Furniture Type
Product names are based on furniture types (e.g., 'pohovky', 'postele', 'skříně', 'komody', 'stoly')
Regional Origin
Company based in Domašov, Běla pod Pradědem, Jeseník, highlighting regional origin.
Divanti Logo Font
The Divanti logo uses a distinctive, slightly futuristic sans-serif font with a teal color.
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