DOGG
The Caregiver“Kvalitní a eko chovatelské potřeby pro psy”
Serves Dog owners seeking quality and eco-friendly products
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
DOGG anchors on Yellow (#5d5e2e) as their primary brand signal, paired with Blue (#1e616c), and accented by Yellow. The palette balances warm and cool tones.
#5d5e2e
Primary
#fdfdfd
Background
#1e616c
Secondary
#ffc807
Accent
#ccccce
Background
#727675
Background
Typography
Headings set in var(--template-font) (a sans-serif — clean, modern, and optimized for digital), body in Mulish (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
DOGG uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
DOGG is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
product photography, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on myshoptet, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
DOGG is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by DOGG. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
The #578c4c green is used for the logo, buttons, and various accents throughout the website, creating a consistent brand color.
Milujeme psy
The phrase 'Milujeme psy' (We love dogs) is prominently displayed in the footer, reinforcing the brand's core value.
DOGG Klub
The use of 'DOGG' in naming brand-related programs like 'DOGG Klub' creates a consistent brand association.
Food-focused product photography
The website features product photography that emphasizes food ingredients and textures, often with close-up shots and vibrant colors.
Social Media Intelligence
Událost od Holešovická tržnice a DOGG dne sobota, 3. 14 2026 v Praha, Česká republika s 1,8 tis. lidmi, kteří mají zájem, 169, kteří se zúčastní, a 8 příspěvky v diskuzi.
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