Dopravní nakladatelství Krokodýl
The InnocentServes Transportation enthusiasts
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Dopravní nakladatelství Krokodýl anchors on a muted Yellow (#454737) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#2e2e2e
Text
#646464
Accent
#c9c9c9
Accent
#8f8f8f
Accent
#fefefe
Background
#454737
Primary
Typography
Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Nunito (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Dopravní nakladatelství Krokodýl uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: flat, modern, illustrative.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Dopravní nakladatelství Krokodýl communicates with a balanced, middle-of-the-road voice.
first_plural
high_school
direct
Signature Words
Design Playbook
product, documentary
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Dopravní nakladatelství Krokodýl is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dopravní nakladatelství Krokodýl. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Nunito
Used for headings and body text, creating a modern and readable feel.
Krokodýl (Crocodile)
The brand name itself serves as a mascot.
Dopravní (Transport)
Focus on transport-related literature.
Publishing since 2018
Mention of starting to publish railway literature in 2018.
Krokodýl font
The bold, sans-serif font used for the word "KROKODÝL" is a distinctive typographic element.
Locomotive illustration
The detailed, vintage-style illustration of a locomotive is a recurring visual element.
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