Dopravní nakladatelství Krokodýl logo

Dopravní nakladatelství Krokodýl

The Innocent
Publishing·Book Publisher·est. 2018·dopravni-nakladatelstvi-krokodyl.cz

Serves Transportation enthusiasts

NunitoInformativeReliableTraditionalFocused11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

AccuracyKnowledgeCommunityPreservation

Color Intelligence

Dopravní nakladatelství Krokodýl anchors on a muted Yellow (#454737) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.

#2e2e2e

Text

#646464

Accent

#c9c9c9

Accent

#8f8f8f

Accent

#fefefe

Background

#454737

Primary

warm palette(6w/0c)Gray · Yellow

Typography

Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Nunito (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
NunitoBodySans Serif
Aa
ArialUISans Serif
Aa
var(--template-font)captionSans Serif
Aa
var(--template-headings-font)HeadingsSans Serif

Logo Anatomy

Dopravní nakladatelství Krokodýl uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: flat, modern, illustrative.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

6/10

flatmodernillustrative

Brand Character

Dopravní nakladatelství Krokodýl communicates with a balanced, middle-of-the-road voice.

Confidence
65%
Warmth
60%
Enthusiasm
60%
Formality
55%
Technicality
50%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

dopravnínakladatelstvíliteraturaželezničnívydávání

Design Playbook

Photography

product, documentary

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Shoptet.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Dopravní nakladatelství Krokodýl is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dopravní nakladatelství Krokodýl. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity60%
flatmodernillustrative

Brand Codes

Nunito

Typography CodeSupporting

Used for headings and body text, creating a modern and readable feel.

Consistency80%
Website
ActiveOccasional

Krokodýl (Crocodile)

MascotSupporting

The brand name itself serves as a mascot.

Consistency90%
Website
ActiveOccasional

Dopravní (Transport)

Naming ConventionSupporting

Focus on transport-related literature.

Consistency90%
Website
ActiveOccasional

Publishing since 2018

Origin StorySupporting

Mention of starting to publish railway literature in 2018.

Consistency70%
Website
ActiveOccasional

Krokodýl font

Typography CodeSupporting

The bold, sans-serif font used for the word "KROKODÝL" is a distinctive typographic element.

Consistency90%
Website
ActiveOccasional

Locomotive illustration

Illustration Style CodeSupporting

The detailed, vintage-style illustration of a locomotive is a recurring visual element.

Consistency80%
Website
ActiveOccasional

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