Dřevo Smutný logo

Dřevo Smutný

The Innocent
Building Materials·Wood Supplier·drevosmutny.cz

Serves Construction professionals and DIY enthusiasts

GeorgiaReliablePracticalTraditionalHelpful10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityCustomer ServiceIntegritySustainability

Color Intelligence

Dřevo Smutný anchors on Yellow (#faf0d2) as their primary brand signal, paired with Orange (#f8dc9a), and accented by Orange. The palette leans warm — inviting and energetic.

#faf0d2

Primary

#f8dc9a

Secondary

#f9c864

Accent

#f9b42d

Accent

#fefdfa

Background

#7bdcb5

Accent

warm palette(5w/1c)Yellow · Orange · Green

Typography

Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Georgia (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.

Aa
GeorgiaBodySerif
Aa
Arialsecondary_headingSans Serif
Aa
OswaldHeadingsSans Serif
Aa
RobotoUISans Serif

Logo Anatomy

Dřevo Smutný uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: geometric, modern, clean.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

geometricmodernclean

Brand Character

Dřevo Smutný is authoritative and decisive.

Confidence
70%
Formality
60%
Technicality
60%
Warmth
40%
Enthusiasm
40%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

Dřevo Smutnýdřevomateriálupalubky

Design Playbook

Photography

product photography, stock photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

balanced

Hero Approach

slider

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Regional presence, headquartered in Sivice, CZ.

Origin

CZ

Headquarters

Sivice, CZ

Market Scope

regional

Languages

cs

Dřevo Smutný is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Dřevo Smutný. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
HorizontalIconText

Primary shape: rectangle

Complexity50%
geometricmodernclean

Brand Codes

#f9dda1

Signature ColorSupporting

Used for primary buttons and highlights.

Consistency80%
Website
ActiveOccasional

Oswald

Typography CodeSupporting

Used for body text, providing a clean and readable experience.

Consistency70%
Website
ActiveOccasional

Bone

Signature ShapeSupporting

A bone shape is used as a logo.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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