Dům pojištění a investic
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Dům pojištění a investic anchors on Green (#dff0d8) as their primary brand signal, paired with Yellow (#fcf8e3), and accented by Red. The palette leans warm — inviting and energetic.
#fdfdfd
Background
#dff0d8
Primary
#000000
Background
#fcf8e3
Secondary
#f2dede
Accent
#bce8f1
Accent
Typography
Headings set in Alegreya SC (a serif — evoking tradition, authority, and print heritage), body in Arimo (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Dům pojištění a investic is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Light Green (#dff0d8)
Used for background elements, providing a calming and trustworthy feel.
Arimo
Used for headings and body text, providing a readable and professional appearance.
Founding Year (2012)
Mentioned on the website, highlighting the company's history.
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