What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Sunfood VM anchors on a vivid Green (#049933) as their primary brand signal, paired with Red (#f73a0d), and accented by Red. The palette leans cool — projecting trust and professionalism.
#049933
Primary
#f73a0d
Secondary
#f98e79
Accent
#87cd9e
Accent
#617f51
Accent
#217b3c
Accent
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Sunfood VM uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sunfood VM is warm and approachable, energetic and passionate, simply spoken and accessible.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Forest Green
Used in the logo and as a background for some sections.
Helvetica
Clean and simple font used for body text, conveying a sense of health and clarity.
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