MŠ Edin
The Caregiver“Na místě, kde děti rostou v prostředí plném respektu, naslouchání a podpory.”
Serves Parents of young children
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
MŠ Edin anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Blue (#c6e8fd), and accented by Green. The palette leans cool — projecting trust and professionalism.
#0097f5
Primary
#c6e8fd
Secondary
#afc5af
Accent
#3a3d3a
Text
#fdfeff
Background
#85b685
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
MŠ Edin uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
MŠ Edin is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
elementary
soft
Signature Words
Design Playbook
Digital Footprint
Built on Webnode 2, active on 2 social platforms.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green (#5c7c69)
Used in the logo and as an accent color throughout the website.
Abril FatFace
Used for headings, creating a playful and friendly feel.
Book-Head Logo
The logo features a stylized open book with a green 'hair' shape on top, resembling a person's head with glasses.
Social Media Intelligence
EDIN, Ostrava. 1 357 To se mi líbí · Mluví o tom (17) · Byli tady (315). Škola, školka, rodinné centrum.
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