What Drives Them
Brings ideas to life. Values imagination and self-expression.
EDUX blends AI tools like NotebookLM and Storybook with a focus on visual communication and creative problem-solving, particularly for female entrepreneurs. The brand aims to make AI accessible and practical for creative tasks, fostering a sense of innovation and approachability.
Color Intelligence
EDUX anchors on a vivid Blue (#01ddf4) as their primary brand signal, paired with Blue (#bcf6fc), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#01ddf4
Primary
#bcf6fc
Secondary
#77edfa
Accent
#37e4f7
Accent
#53e7f8
Accent
#fafefe
Background
Typography
EDUX uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
EDUX is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Stock photography, Professional headshots
natural
full_color
flat
horizontal
rounded
balanced
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
EDUX is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by EDUX. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Zdenka Tomaidesova
The brand prominently features Zdenka Tomaidesova, the founder, as a key part of its identity.
Aqua Accent
The #01dcf4 color is used consistently for buttons, links, and accents throughout the website.
Open Sans UI
The Open Sans font is used extensively for UI elements, body text, and headings.
AI Laboratoř
The phrase 'AI Laboratoř' (AI Laboratory) is used repeatedly to describe the brand's services.
Course Focus
Courses and services are named to clearly indicate their focus on AI, Procreate, and sketchnoting.
Products & Business
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