Ekodomov logo

Ekodomov

The Everyman
Nonprofit·Environmental Organization·ekodomov.cz

Serves Individuals interested in environmental issues and sustainable living

MontserratEducationalCommunity-focusedSustainableEnvironmentally Conscious10/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

SustainabilityCommunityEducationEnvironmental Stewardship

Color Intelligence

Ekodomov anchors on Green (#8da81f) as their primary brand signal, paired with Orange (#dc4e11), and accented by Purple. The palette leans warm — inviting and energetic.

#8da81f

Primary

#dc4e11

Secondary

#000000

Background

#e5e1e9

Accent

#066aab

Accent

#cf2e2e

Accent

warm palette(4w/2c)Green · Orange · Purple · Blue · Red

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
MontserratHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
Open SansnavigationSans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

Moderate detail — balancing distinctiveness with versatility. Style: organic, minimalist, nature-inspired.

Type

icon_symbol

Primary Shape

abstract

Contains

Icon

Complexity

4/10

organicminimalistnature-inspired

Brand Character

Ekodomov is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
80%
Enthusiasm
75%
Confidence
70%
Formality
60%
Technicality
50%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

ekodomovživotní prostředí

Design Playbook

Photography

nature, environmental, documentary

Lighting

natural

Color Treatment

natural

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Dark Mode

Yes

Digital Footprint

Built on WordPress, active on 2 social platforms, offers dark mode.

Built withWordPress
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Icon Symbol
Icon

Primary shape: abstract

Complexity40%
organicminimalistnature-inspired

Brand Codes

Olive Green

Signature ColorSupporting

Used prominently in the logo and website design (#8da81f).

Consistency90%
WebsiteSocial
ActiveOccasional

Montserrat

Typography CodeSupporting

Used for headings, providing a modern and bold look.

Consistency80%
Website
ActiveOccasional

Environmentalism

Cultural SymbolSupporting

The brand promotes environmental awareness and sustainable living.

Consistency95%
WebsiteSocial
ActiveOccasional

Worm

MascotSupporting

A cartoon worm is used as a mascot.

Consistency90%
Website
ActiveOccasional

Flat Illustration

Illustration Style CodeSupporting

The illustrations use a flat, cartoon style with simple shapes and limited shading.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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