EKONT - Ing. Petr Čermák
The Ruler“účetní a daňová kancelář”
Serves Small and medium-sized businesses
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
EKONT - Ing. Petr Čermák anchors on a vivid Blue (#0b78b7) as their primary brand signal, paired with Blue (#1c283a), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0b78b7
Primary
#1c283a
Secondary
#505d65
Accent
#717274
Accent
#9d7e69
Accent
#f4f3f2
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
EKONT - Ing. Petr Čermák uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
EKONT - Ing. Petr Čermák is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Steel Blue
Used as a primary color, conveying professionalism and trust.
Oswald
Used for headings, providing a modern and professional look.
Ing. Petr Čermák
The brand is named after and features the founder.
EKONT PRAHA wordmark
The wordmark uses a bold sans-serif font for 'EKONT' in blue and a thinner sans-serif font for 'PRAHA' in gray, separated by a horizontal line.
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