Elpida
The Caregiver“Pomozte nám měnit pohled na stáří!”
Serves Seniors and their families
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Elpida anchors on a vivid Red (#fb4c53) as their primary brand signal, paired with Yellow (#c5d74b), and accented by Blue. The palette leans warm — inviting and energetic.
#fb4c53
Primary
#c5d74b
Secondary
#38b5b1
Accent
#e3dbc1
Accent
#80c7e6
Accent
#414532
Accent
Typography
Headings set in Campton (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Elpida uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Elpida is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Elpida is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Elpida. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Red (#fb4c53)
Used for the logo and key accents, creating a sense of urgency and care.
Pomozte nám měnit pohled na stáří!
Tagline used to promote the organization's mission.
Portrait
Portraits of elderly people are used as a recurring visual element.
Arrow logo
The logo features a stylized arrow made of three lines in different colors.
Social Media Intelligence
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