Elpida logo

Elpida

The Caregiver

Pomozte nám měnit pohled na stáří!

Nonprofit·Charity·elpida.cz

Serves Seniors and their families

CamptonCompassionateEmpatheticSupportiveCommunity-focused11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

DignityRespectInclusionWell-being

Color Intelligence

Elpida anchors on a vivid Red (#fb4c53) as their primary brand signal, paired with Yellow (#c5d74b), and accented by Blue. The palette leans warm — inviting and energetic.

#fb4c53

Primary

#c5d74b

Secondary

#38b5b1

Accent

#e3dbc1

Accent

#80c7e6

Accent

#414532

Accent

warm palette(4w/2c)Red · Yellow · Blue · Green

Typography

Headings set in Campton (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital).

Aa
CamptonHeadingsSans Serif
Aa
arialBodySans Serif

Logo Anatomy

Elpida uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Elpida is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
85%
Enthusiasm
75%
Confidence
70%
Formality
50%
Urgency
40%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

Elpidaseniorystáří

Design Playbook

No design patterns detected

Digital Footprint

active on 3 social platforms.

Social
facebookinstagramyoutube

Market Presence

Nationwide presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Bright Red (#fb4c53)

Signature ColorSupporting

Used for the logo and key accents, creating a sense of urgency and care.

Consistency90%
WebsiteSocial
ActiveOccasional

Pomozte nám měnit pohled na stáří!

CatchphraseSupporting

Tagline used to promote the organization's mission.

Consistency80%
WebsiteSocial
ActiveOccasional

Portrait

Photography Style CodeSupporting

Portraits of elderly people are used as a recurring visual element.

Consistency90%
Website
ActiveOccasional

Arrow logo

Illustration Style CodeSupporting

The logo features a stylized arrow made of three lines in different colors.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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