What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#242422
Text
#686867
Accent
#ffffff
Background
#c7c7c7
Accent
#e0e0e0
Accent
#000000
Background
Typography
Headings set in Museo Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Museo Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Eshop.donate.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Eshop.donate.cz is authoritative and decisive, warm and approachable.
first_plural
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
Yes
top
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Regional presence, headquartered in Velké Popovice, CZ.
CZ
Velké Popovice, CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
Used for the main text and headers, providing a sense of sophistication and reliability.
Museo Slab
Used for headings, giving a sturdy and classic feel to the brand.
Furniture Craftsmanship
Emphasizes the quality and tradition of furniture making.
Warm, Natural Lighting
Photos of furniture are taken with warm, natural lighting to highlight the wood and craftsmanship.
Stylized D
The logo features a bold, stylized letter 'D' with a distinctive cut-out section, creating a unique and memorable shape.
Warehouse Icon
The icon features a simple, outlined illustration of a warehouse with horizontal lines inside, representing storage or goods.
Social Media Intelligence
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