Naštvané matky z. s.
The Outlaw“Nakladatelství, které se nebojí vydávat politický nekorektní literaturu.”
What Drives Them
Challenges the status quo. Breaks rules to build better ones.
Color Intelligence
Naštvané matky z. s. anchors on a vivid Red (#9c0202) as their primary brand signal, paired with Orange (#e5d4c7), and accented by Red. The palette leans warm — inviting and energetic.
#9c0202
Primary
#ffffff
Background
#e5d4c7
Secondary
#b53f3d
Accent
#ba9791
Accent
#5c5754
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Naštvané matky z. s. uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: bold, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Naštvané matky z. s. is casual and conversational, authoritative and decisive, energetic and passionate.
first_plural
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
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Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Naštvané matky
The name 'Naštvané matky' (Angry Mothers) is deliberately provocative and attention-grabbing.
politický nekorektní literaturu
Repeated phrase emphasizing their focus on politically incorrect literature.
Naštvané Matky Logo
The logo features a bold, sans-serif typeface with diacritics above the letters 'N' and 'E'.
Geometric Network
A recurring pattern of interconnected red lines forming a network of triangles and other geometric shapes is visible.
Social Media Intelligence
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