What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Fakulta aplikované informatiky anchors on a vivid Yellow (#fcc400) as their primary brand signal, paired with Purple (#1a161b), and accented by Orange. The palette leans warm — inviting and energetic.
#fcc400
Primary
#1a161b
Secondary
#fea400
Accent
#ffff00
Accent
#000000
Background
#403342
Accent
Typography
Headings set in utb_textbold (a sans-serif — clean, modern, and optimized for digital), body in utb_textregular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fakulta aplikované informatiky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fakulta aplikované informatiky is authoritative and decisive, energetic and passionate, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Zlín, CZ, communicating in 2 languages.
CZ
Zlín, CZ
national
cs, en
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Yellow
Used for the header and accents, conveying energy and innovation.
Raleway
Used for headings, providing a modern and clean aesthetic.
FAI
Acronym for Fakulta aplikované informatiky (Faculty of Applied Informatics).
Social Media Intelligence
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