What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Fakulta managementu a ekonomiky anchors on Blue (#64b9e5) as their primary brand signal, paired with Blue (#46bdff), and accented by Green. The palette balances warm and cool tones.
#64b9e5
Primary
#46bdff
Secondary
#000000
Background
#7bdcb5
Accent
#eeeeee
Accent
#cf2e2e
Accent
Typography
Headings set in utb_textbold (a sans-serif — clean, modern, and optimized for digital), body in utb_textregular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fakulta managementu a ekonomiky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fakulta managementu a ekonomiky is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Zlín, CZ, communicating in 2 languages.
CZ
Zlín, CZ
national
cs, en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Light Blue
Used as a primary color in the website's header and design elements.
Helvetica Neue
Used for body text, providing a clean and professional look.
FAME
Acronym for Fakulta managementu a ekonomiky.
stylized book
A stylized, light blue book shape with a curved spine and a partially open top.
Social Media Intelligence
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