Farnam
The Caregiver“Zlepšujeme život zvířatům a jejich lidem.”
Serves Horse owners and animal enthusiasts
What Drives Them
Puts people first. Builds trust through genuine care.
Farnam's tagline, values, personality, and voice profile all point to a core focus on caring for animals and their owners. The brand emphasizes animal welfare, customer satisfaction, warmth, and nostalgia, suggesting a deep commitment to the well-being of its target audience.
Color Intelligence
Farnam anchors on a vivid Blue (#0066b3) as their primary brand signal, paired with Orange (#fee8ac), and accented by Blue. The palette leans warm — inviting and energetic.
#0066b3
Primary
#fee8ac
Secondary
#00aeef
Accent
#fff7da
Background
#515151
Text
#fbe2a2
Surface
Typography
Primary typeface: Arial Black. Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Farnam is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Farnam is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Farnam. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Established 1946
References the founding year of 1946, highlighting the brand's long history.
Zlepšujeme život zvířatům a jejich lidem
The tagline 'Zlepšujeme život zvířatům a jejich lidem' (Improving the lives of animals and their people) is prominently displayed.
Farnam Blue
The shade #0066b3 is used consistently in the brand's visual elements.
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