Nízkoprahové zařízení pro děti a mládež Amicus
The CaregiverServes Youth
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Nízkoprahové zařízení pro děti a mládež Amicus anchors on a vivid Red (#b51401) as their primary brand signal, paired with Red (#be2f1f), and accented by Red. The palette leans warm — inviting and energetic.
#b51401
Primary
#be2f1f
Secondary
#eecbc8
Accent
#ca574c
Accent
#db8d85
Accent
#2c2d4f
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Nízkoprahové zařízení pro děti a mládež Amicus uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Nízkoprahové zařízení pro děti a mládež Amicus is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap, active on 3 social platforms.
Market Presence
Local market, headquartered in Lovosice, CZ.
CZ
Lovosice, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Deep Red
Used for the logo and primary navigation elements.
Montserrat
Used for headings, giving a modern and friendly feel.
NZDM
Nízkoprahové zařízení pro děti a mládež
Red Cross with Petals
A red cross with stylized petal-like shapes emanating from each arm, resembling a flower or sunburst.
Social Media Intelligence
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