Fictum
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Fictum anchors on a vivid Yellow (#989800) as their primary brand signal, paired with Yellow (#454500), and accented by Yellow. The palette leans warm — inviting and energetic.
#989800
Primary
#454500
Secondary
#686800
Accent
#65541d
Accent
#9a7253
Accent
#c0b371
Accent
Typography
Headings set in arial (a sans-serif — clean, modern, and optimized for digital), body in verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fictum uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fictum communicates with a balanced, middle-of-the-road voice.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
Fictum is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fictum. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Olive Green
Used in the logo and as a highlight color throughout the website.
Verdana
Used for body text, providing a readable feel.
Fictum logo
The Fictum logo features a specific serif typeface within an oval shape, used consistently on the website.
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