Fieldmann.cz
The Everyman“Spolehlivá značka za dostupnou cenu.”
Serves Homeowners and DIY enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Fieldmann.cz anchors on a vivid Green (#97bf0d) as their primary brand signal, paired with Yellow (#2a2d15), and accented by Yellow. The palette leans warm — inviting and energetic.
#97bf0d
Primary
#2a2d15
Secondary
#3c392c
Accent
#ffff00
Accent
#000000
Background
#797a7a
Accent
Typography
Headings set in var(--fd-font-family-heading) (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fieldmann.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fieldmann.cz is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Next.js, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 5 languages.
CZ
national
cs, sk, pl, hu, en
Fieldmann.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fieldmann.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Lime Green
Used prominently in the logo, buttons, and accents throughout the website.
Roboto
Used for headings and body text, providing a modern and readable aesthetic.
Spolehlivá značka za dostupnou cenu
Repeated tagline emphasizing reliability and affordability.
Floral Logo
The Fieldmann logo features a stylized green floral shape with curved petals.
Lifestyle in Use
The website uses photography showing people actively using Fieldmann products in garden and outdoor settings.
Social Media Intelligence
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