Tools & Hardware

Brand identity analysis across 12 brands in the tools & hardware industry.

Dominant Colors

#dc8100

Orange

33%

#fbd3d5

Red

33%

#474f5c

Blue

3%

#97bf0d

Green

3%

#9da9be

Blue

3%

#ca050d

Red

3%

#d3ac8c

Orange

3%

#fad5d7

Red

3%

#ffc807

Yellow

3%

#0058a4

Blue

3%

#fff6d4

Yellow

3%

#355a7a

Blue

3%

Popular Heading Fonts

Heading

Sans Serif

Open Sans

Sans Serif

Exo 2

Sans Serif

ibyznys-font

Sans Serif

proxima-nova

Sans Serif

var(--fd-font-family-heading)

Sans Serif

arial

Sans Serif

Average Brand Voice

Formality

64%

Humor

9%

Enthusiasm

44%

Technicality

60%

Warmth

42%

Confidence

76%

Urgency

32%

Exclusivity

20%

Nostalgia

17%

Rebellion

7%
Brand Map

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Brands in Tools & Hardware

Industry Stats

12

Total brands

5

With logos

7

Voice analyzed

3

With social