FILIPHOCKEY.CZ logo

FILIPHOCKEY.CZ

The Sage
Sports Equipment Retail·Sports·est. 2016·filiphockey.cz

Serves Hockey players of all ages and skill levels

MenloReliablePracticalEnthusiasticKnowledgeable11/12 intel

What Drives Them

📖
The Sage

Seeks truth. Wins through knowledge and informed perspective.

QualityExpertiseCustomer ServiceCommunity

Color Intelligence

FILIPHOCKEY.CZ anchors on Blue (#2b387d) as their primary brand signal, paired with Blue (#6b70a3), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#2b387d

Primary

#d8d8db

Accent

#838484

Accent

#6b70a3

Secondary

#c93736

Accent

#baa6aa

Accent

cool palette(2w/4c)Blue · Gray · Red

Typography

FILIPHOCKEY.CZ uses Open Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital.

Aa
MenloUIMonospace
Aa
Open SansBodySans Serif
Aa
Open SansHeadingsSans Serif

Logo Anatomy

FILIPHOCKEY.CZ uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

FILIPHOCKEY.CZ is authoritative and decisive, energetic and passionate.

Enthusiasm
80%
Confidence
70%
Warmth
60%
Urgency
60%
Formality
50%
Voice Person

third

Reading Level

middle_school

CTA Style

urgent

Signature Words

hokejovévybaveníspeciálkaprodejnaon-line

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ, communicating in 2 languages.

Origin

CZ

Market Scope

national

Languages

cs, pl

FILIPHOCKEY.CZ is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FILIPHOCKEY.CZ. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Blue

Signature ColorSupporting

Used in the logo and for accents, creating a sense of trust.

Consistency80%
WebsiteSocial
ActiveOccasional

Red

Signature ColorSupporting

Used in the logo and for accents, creating a sense of urgency.

Consistency80%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Modern and readable font used for body text and headings.

Consistency90%
Website
ActiveOccasional

Surname + Sport

Naming ConventionSupporting

Naming convention using the surname and sport.

Consistency100%
Website
ActiveOccasional

Filiphockey logo font

Typography CodeSupporting

The Filiphockey logo uses a bold, sans-serif font with a metallic gradient effect, red on the left and blue on the right.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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