HS

Hockey-shop.cz

The Everyman

Hlavní stranka | Hockeyshop

Sports Equipment Retail·Sports·hockey-shop.cz

Serves Hockey players of all ages and skill levels

LatoReliablePracticalEnthusiasticCommunity-focused9/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceExpertiseCommunity

Color Intelligence

Hockey-shop.cz anchors on a vivid Blue (#0157aa) as their primary brand signal, paired with Blue (#405eca), and accented by Orange. The palette leans warm — inviting and energetic.

#0157aa

Primary

#ffffff

Background

#000000

Text

#405eca

Secondary

#eea236

Accent

#efefef

Surface

warm palette(4w/2c)Blue · Orange · Gray

Typography

Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Lato (a sans-serif — clean, modern, and optimized for digital).

Aa
LatoBodySans Serif
Aa
MontserratHeadingsSans Serif
Aa
Montserratsecondary_headingSans Serif
Aa
LatonavigationSans Serif

Logo Anatomy

No logo detected

Brand Character

Hockey-shop.cz is authoritative and decisive, energetic and passionate, simply spoken and accessible.

Enthusiasm
80%
Confidence
70%
Warmth
50%
Formality
40%
Urgency
40%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

HokejEshopVýstrojBrusleHokejky

Design Playbook

No design patterns detected

Digital Footprint

active on 2 social platforms.

Social
facebookinstagram

Market Presence

Nationwide presence, headquartered in Brno, CZ.

Origin

CZ

Headquarters

Brno, CZ

Market Scope

national

Languages

en

Hockey-shop.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hockey-shop.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

Deep Blue (#0157aa)

Signature ColorSupporting

Used for the main header and key elements, conveying trust and reliability.

Consistency90%
WebsiteSocial
ActiveOccasional

Lato

Typography CodeSupporting

Used for body text and headings, providing a modern and readable feel.

Consistency85%
Website
ActiveOccasional

Hockeyshop

CatchphraseSupporting

Repeated in the domain and title.

Consistency95%
WebsiteSocial
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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