Fitness Club Start - Sokolský Ostrov
The EverymanServes Adults seeking fitness and wellness activities
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Fitness Club Start - Sokolský Ostrov anchors on a vivid Red (#9e0c23) as their primary brand signal, paired with Red (#270d10), and accented by Red. The palette leans warm — inviting and energetic.
#9e0c23
Primary
#270d10
Secondary
#d50426
Accent
#590e19
Accent
#742a36
Accent
#020101
Background
Typography
Headings set in Archivo (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fitness Club Start - Sokolský Ostrov uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, dynamic.
Combination Mark
circle
Icon + Text
5/10
Brand Character
Fitness Club Start - Sokolský Ostrov is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
urgent
Signature Words
Design Playbook
action, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ, communicating in 2 languages.
CZ
local
cs, en
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Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
Electric Blue
Used for primary buttons and accents, conveying energy.
Archivo
Used for headings, creating a modern and athletic feel.
Bull Mascot
A muscular red bull holding barbells is used as a mascot.
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