Fakulta logistiky a krizového řízení
The CreatorServes Students
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Fakulta logistiky a krizového řízení anchors on a vivid Yellow (#c9d30f) as their primary brand signal, paired with Yellow (#ffff00), and accented by Yellow. The palette leans warm — inviting and energetic.
#c9d30f
Primary
#ffff00
Secondary
#a1a100
Accent
#000000
Background
#7bdcb5
Accent
#eeeeee
Accent
Typography
Headings set in utb_textbold (a sans-serif — clean, modern, and optimized for digital), body in utb_textregular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fakulta logistiky a krizového řízení uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fakulta logistiky a krizového řízení is formal and professional, authoritative and decisive.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Uherské Hradiště, CZ, communicating in 2 languages.
CZ
Uherské Hradiště, CZ
national
cs, en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#c9d30f
Used as a primary color, associated with the university's branding.
Raleway
Used for headings and body text, providing a modern and readable appearance.
FLKR
Acronym for Fakulta logistiky a krizového řízení.
Social Media Intelligence
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