FM Institute, s.r.o. logo

FM Institute, s.r.o.

The Ruler
Education·Training & Education·est. 2019·fminstitute.cz

Serves Professionals in facility management

Helvetica NeueProfessionalReliableInformativePractical11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

ExpertiseQuality EducationCareer DevelopmentPractical Skills

Color Intelligence

FM Institute, s.r.o. anchors on a vivid Orange (#f69c31) as their primary brand signal, paired with Orange (#f8af59), and accented by Orange. The palette leans warm — inviting and energetic.

#f69c31

Primary

#f8af59

Secondary

#fbc88c

Accent

#e4dddf

Accent

#c41526

Accent

#ffffff

Background

warm palette(6w/0c)Orange · Pink · Red

Typography

Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Helvetica NeueBodySans Serif
Aa
ArialHeadingsSans Serif
Aa
Robotosecondary_headingSans Serif

Logo Anatomy

FM Institute, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

FM Institute, s.r.o. is authoritative and decisive, warm and approachable.

Confidence
75%
Warmth
70%
Enthusiasm
65%
Formality
60%
Technicality
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

facilitymanagementinstitutevzděláváníkurz

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress, active on 3 social platforms.

Built withWordPress
Social
linkedinyoutubetwitter

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

FM Institute, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FM Institute, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

Vivid Orange

Signature ColorSupporting

Used for primary branding elements and calls to action.

Consistency90%
Website
ActiveOccasional

FM

Acronym CodeSupporting

The brand uses an acronym as its primary identifier.

Consistency100%
Website
ActiveOccasional

Acronym + Service

Naming ConventionSupporting

Naming includes the acronym and the service provided.

Consistency100%
Website
ActiveOccasional

Rounded Rectangle

Signature ShapeSupporting

The logo and call to action button use a rounded rectangle shape.

Consistency90%
Website
ActiveOccasional

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