FM Light
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
FM Light anchors on Pink (#853a63) as their primary brand signal, paired with Pink (#5c2a4b), and accented by Pink. The palette leans warm — inviting and energetic.
#853a63
Primary
#5c2a4b
Secondary
#3d1b31
Accent
#b34c7e
Accent
#7bdcb5
Accent
#020102
Background
Typography
Headings set in Lucida Grande (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FM Light uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FM Light is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
FM Light is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FM Light. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Deep Purple
Used in the logo and website design elements.
Lucida Grande
Classic font choice, gives a sense of reliability.
Initial-based
Using initials in the brand name.
FM Light Logo
The logo features the letters 'FM' stacked above the word 'light' in a geometric, polygonal style with a gradient from purple to pink.
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