FOBRUK logo

FOBRUK

The Everyman
Insurance·Insurance Broker·est. 2023·fobruk.cz

Serves Entrepreneurs and businesses

DM SansReliableProfessionalFamily-orientedApproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

TrustPersonal serviceLong-term relationshipsExpertise

Color Intelligence

FOBRUK anchors on a vivid Blue (#005a9f) as their primary brand signal, paired with Blue (#007d7d), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#005a9f

Primary

#007d7d

Secondary

#0000ff

Accent

#000000

Background

#3384d6

Accent

#cf2e2e

Accent

cool palette(2w/4c)Blue · Red

Typography

FOBRUK uses DM Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.

Aa
DM SansBodySans Serif
Aa
DM SansHeadingsSans Serif
Aa
DM Sanssecondary_headingSans Serif
Aa
DM SansnavigationSans Serif

Logo Anatomy

FOBRUK uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

FOBRUK is formal and professional, authoritative and decisive.

Confidence
80%
Formality
70%
Warmth
65%
Technicality
60%
Enthusiasm
50%
Voice Person

first_plural

Reading Level

high_school

CTA Style

direct

Signature Words

pojištěnípodnikatelůprůmysluosobníspolupráce

Design Playbook

No design patterns detected

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

FOBRUK is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FOBRUK. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Dark Blue

Signature ColorSupporting

Used for the logo and main headings, conveying trust and reliability.

Consistency80%
Website
ActiveOccasional

Family Firm Since 1997

Origin StorySupporting

Highlights their history as a family-owned insurance firm since 1997.

Consistency75%
Website
ActiveOccasional

DM Sans

Typography CodeSupporting

Modern and readable font, conveying a sense of professionalism and accessibility.

Consistency85%
Website
ActiveOccasional

1997

Number CodeSupporting

Year the company was founded.

Consistency90%
Website
ActiveOccasional

Family Lifestyle

Photography Style CodeSupporting

The website uses stock photos of happy families in outdoor settings, suggesting a focus on family values and security.

Consistency90%
Website
ActiveOccasional

Abstract F

Signature ShapeSupporting

The logo features an abstract shape resembling the letter 'F' within a circle.

Consistency80%
Website
ActiveOccasional

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