FP

Fokus Písek

The Caregiver
Nonprofit·Mental Health Support·fokus-pisek.cz

Serves Individuals with mental health conditions and their families

UbuntuSupportivenessCompassionateSupportiveCommunity-focusedEmpathetic9/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

Supportiveness

Fokus Písek's values, personality, and signature words all point to providing support for individuals with mental health challenges. The organization's focus on 'pomoc a podporu' (help and support) and its compassionate and empathetic approach solidify this positioning.

InclusionWell-beingRespectCommunity

Color Intelligence

and accented by Gray. The palette leans warm — inviting and energetic.

#e0e0e0

Accent

#bcbcbc

Accent

#090909

Text

#444444

Text

#989898

Accent

#fefefe

Background

warm palette(6w/0c)Gray

Typography

Headings set in Ubuntu (a sans-serif — clean, modern, and optimized for digital), body in Exo (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
UbuntuHeadingsSans Serif
Aa
ExoBodySans Serif
Aa
ExonavigationSans Serif
Aa
Parisiennesecondary_headingScript
Aa
Open SansBodySans Serif

Logo Anatomy

No logo detected

Brand Character

Fokus Písek is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
81%
Enthusiasm
68%
Confidence
63%
Formality
47%
Urgency
39%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

duševním onemocněnímFOKUS PÍSEKpomoc a podporuKollárovaŽižkova

Design Playbook

Photography

candid, natural

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 2 social platforms.

Built withWordPress
Social
facebookinstagram

Market Presence

Regional presence, headquartered in Písek, CZ.

Origin

CZ

Headquarters

Písek, CZ

Market Scope

regional

Languages

cs

Fokus Písek is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fokus Písek. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

Fokus Blue

Signature ColorSupporting

The dark blue color used in the logo and as a primary brand color. Hex: #020381

Consistency90%
WebsiteSocial
ActiveOccasional

Ubuntu Sans-Serif

Typography CodeSupporting

The Ubuntu font used for headings and titles.

Consistency80%
Website
ActiveOccasional

Czech Language

Cultural SymbolSupporting

The website is primarily in Czech, reflecting its focus on the Czech community.

Consistency100%
WebsiteSocial
ActiveOccasional

Location-Based Contact Info

Ux Pattern CodeSupporting

Prominent display of contact information for multiple locations (Písek, Strakonice, Sušice).

Consistency90%
Website
ActiveOccasional

Products & Business

Product 1
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