FONTES RERUM
The Sage“FONTES RERUM”
Serves Academics and policymakers
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Družstvo FONTES RERUM chce vytvářet prostředí pro veřejnou diskusi hospodářských, politických a sociálních témat…
Color Intelligence
FONTES RERUM anchors on Green (#a2cb32) as their primary brand signal, paired with Blue (#286090), and accented by Gray. The palette leans warm — inviting and energetic.
#a2cb32
Primary
#ebebea
Background
#c5cac3
Accent
#5c5756
Accent
#dbdcd9
Accent
#286090
Secondary
Typography
Headings set in Noto Serif (a serif — evoking tradition, authority, and print heritage), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
FONTES RERUM is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
graduate
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Noto Serif
Used for body text, conveying a scholarly and serious tone.
Latin Name
The brand name is in Latin, suggesting a focus on classical knowledge.
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