What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Fre-pro.com anchors on Blue (#7dd0bc) as their primary brand signal, paired with Blue (#6d8c90), and accented by Green. The palette leans cool — projecting trust and professionalism.
#7dd0bc
Primary
#6d8c90
Secondary
#17442e
Accent
#239a80
Accent
#a33e35
Accent
#7bac9b
Accent
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Fre-pro.com uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fre-pro.com is authoritative and decisive, energetic and passionate, simply spoken and accessible.
first_plural
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Global presence, based in US.
US
global
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Let's keep the world smelling fresh
Tagline emphasizing the brand's mission.
84d0b9
Light teal color used for backgrounds and accents, conveying freshness.
Eco fresh system
Highlighting the environmentally friendly technology.
Open Sans
Clean and modern font used for body text, ensuring readability.
Leaf Icon
The stylized leaf icon integrated into the 'O' of 'PRO' in the logo.
FRE-PRO Font
The specific font used for 'FRE-PRO' in the logo, which appears to be a clean, sans-serif typeface.
Fresh Produce Splash
The use of fresh produce with water splashes to convey freshness.
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