Friendly Friends
The CreatorWhat Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Friendly Friends anchors on Pink (#df4587) as their primary brand signal, paired with Pink (#f5c1d8), and accented by Pink. The palette leans warm — inviting and energetic.
#df4587
Primary
#f5c1d8
Secondary
#fbe5ef
Accent
#ea88b2
Accent
#ffffff
Background
#000000
Background
Typography
Headings set in spinnaker (a sans-serif — clean, modern, and optimized for digital), body in tahoma-w01-regular (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Friendly Friends uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Friendly Friends is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
Lifestyle, Candid
natural
full_color
flat
horizontal
rounded
loose
image
Digital Footprint
Built on Wix, active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#df4386
Pink color used for the logo and throughout the website design.
spinnaker
Used for headings, providing a modern and playful look.
Friendly + service
Naming services by combining 'Friendly' with the service type.
Friendly Friends logo
The logo uses a lowercase sans-serif font with a playful, slightly rounded appearance, and the word 'friendly' is split into three lines with the '-ly' and '-s' parts in a smaller size.
Social Media Intelligence
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