What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
FURminator anchors on a vivid Green (#93d500) as their primary brand signal, paired with Orange (#c4baab), and accented by Gray. The palette leans warm — inviting and energetic.
#93d500
Primary
#000000
Background
#c4baab
Secondary
#8e7f77
Accent
#f9faf7
Background
#e3e3e2
Background
Typography
Headings set in azo-sans-web (a sans-serif — clean, modern, and optimized for digital), body in Agenda (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FURminator uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FURminator is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on TYPO3 CMS, active on 1 social platform.
Market Presence
Global presence, based in XX, communicating in 16 languages.
XX
global
en, da, de, es, fr, it, nl, pl, fi, cs, sl, hr, hu, x, ru, uk
FURminator is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FURminator. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Green
Used prominently in the logo and as an accent color throughout the website.
Agenda
Used for headings, providing a clean and modern look.
Dog/Cat Images
Images of well-groomed dogs and cats are used extensively.
Distinctive Product Packaging
The product packaging is prominently displayed, featuring the brand colors and logo.
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