Galén, spol. s r.o.
The Innocent“ Nakladatelství především lékařské literatury, internetové knihkupectví Lékařský kompas”
Serves Medical Professionals
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Galén, spol. s r.o. anchors on Blue (#4d5991) as their primary brand signal, paired with Blue (#061465), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#4d5991
Primary
#061465
Secondary
#d3d4d8
Accent
#979eba
Accent
#f7f7f8
Background
#7194b8
Accent
Typography
Headings set in Arial Black (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Galén, spol. s r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Galén, spol. s r.o. is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
Built on pspad, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used in the header and for key text elements, #061465.
Arial
Used for body text, providing a clean, professional feel.
Medical Terminology
Book titles use precise medical and scientific terms.
Galén logo
The Galén logo features a stylized brain shape with a blue color scheme.
Kompas logo
The Kompas logo features a stylized compass shape with a blue color scheme.
Social Media Intelligence
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