What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
H-učebnice anchors on a vivid Red (#ff0000) as their primary brand signal, paired with Red (#cf1618), and accented by Orange. The palette leans warm — inviting and energetic.
#ff0000
Primary
#cf1618
Secondary
#e5dbd6
Accent
#ac0000
Accent
#f7c8c8
Accent
#ee5555
Accent
Typography
Headings set in Muli (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
H-učebnice uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
H-učebnice is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bright Red
Used for key elements and calls to action (#e70202), creating a sense of urgency and importance.
Open Sans
Clean and readable font used for body text.
Cartoon Figures
Cartoon figures of children and teachers are used as a recurring visual motif.
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