Haima Plzeň z.s.
The Caregiver“Pomozte nám děti rozesmát”
Serves Families with children affected by blood disorders
What Drives Them
Puts people first. Builds trust through genuine care.
Color Intelligence
Haima Plzeň z.s. anchors on a vivid Red (#fc2e26) as their primary brand signal, paired with Blue (#1d2e38), and accented by Blue. The palette leans warm — inviting and energetic.
#231f20
Text
#000000
Background
#fc2e26
Primary
#1d2e38
Secondary
#eaeff2
Accent
#ffffff
Background
Typography
Headings set in trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Haima Plzeň z.s. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Haima Plzeň z.s. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
Haima Plzeň z.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Haima Plzeň z.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
HAIMA
Acronym for the organization's name, related to hematology.
Bright Red
Used for accents and calls to action, conveying a sense of urgency and importance.
pomoc dětem s poruchou krvetvorby
Repeated in the description, emphasizing the organization's mission.
Diamond
A diamond shape made of four different colored squares.
Stylized Birds
Two stylized birds facing each other with a red circle above them.
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