HASPOL, spol. s r.o.
The RulerServes Restaurants, retailers, and other businesses requiring fresh produce
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
HASPOL, spol. s r.o. anchors on a vivid Green (#148602) as their primary brand signal, paired with Green (#2c9511), and accented by Green. The palette leans cool — projecting trust and professionalism.
#148602
Primary
#2c9511
Secondary
#65b052
Accent
#aad4a0
Accent
#734f0d
Accent
#3c2615
Accent
Typography
Headings set in Domine (a serif — evoking tradition, authority, and print heritage), body in Roboto (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HASPOL, spol. s r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HASPOL, spol. s r.o. is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Regional presence, based in CZ.
CZ
regional
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Forest Green
Dominant color used throughout the website, representing freshness and nature.
Domine
Used for headings, providing a classic and reliable feel.
Fresh Produce
High-quality images of fresh fruits and vegetables.
Apple Icon
A yellow apple icon is part of the logo, positioned to the right of the company name.
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