What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
HATcom anchors on a vivid Red (#be0825) as their primary brand signal, paired with Red (#db6f80), and accented by Red. The palette leans warm — inviting and energetic.
#be0825
Primary
#db6f80
Secondary
#f6d3d8
Accent
#cd3b52
Accent
#e79eaa
Accent
#c4b0b0
Accent
Typography
Headings set in BenchNine (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HATcom uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HATcom is formal and professional, authoritative and decisive, cool and detached.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on Bootstrap.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Burgundy Red (#be0826)
Used prominently in the logo and website accents, conveying energy and passion.
Smart PR
Tagline emphasizing the company's approach to public relations.
BenchNine
Used for headings, providing a modern and bold look.
HATCOM logo font
The HATCOM logo uses a bold, sans-serif typeface with a slightly rounded appearance, giving it a modern and approachable feel.
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