What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
HATEX anchors on a muted Orange (#c2baaf) as their primary brand signal, paired with Blue (#2b98c7), and accented by Orange. The palette leans warm — inviting and energetic.
#c2baaf
Primary
#2b98c7
Secondary
#3c2516
Accent
#798250
Accent
#e7a13d
Accent
#776068
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
HATEX uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HATEX is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Brown
Used in the logo and for highlighting important information.
Open Sans
Used for body text, providing a clean and readable appearance.
First to introduce chocolates
The company highlights that it was the first to introduce world-renowned chocolates to Czech customers.
Toblerone Triangle
The triangular shape of Toblerone chocolate is prominently featured.
Hatex Logo Font
The Hatex logo uses a distinctive, bold sans-serif font with a stylized 'x'.
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