Food & Beverage

Confectionery

Brand identity analysis across 11 confectionery brands in the food & beverage industry.

Dominant Colors

#fcaa1a

Orange

53%

#43ae47

Green

5%

#c2baaf

Orange

5%

#d4a271

Orange

5%

#dedad1

Orange

5%

#273238

Blue

5%

#ec1d28

Red

5%

#ee2726

Red

5%

#f6b202

Orange

5%

#eb9331

Orange

5%

Popular Heading Fonts

BreeSerifBold

Serif

Poppins

Sans Serif

Jockey One

Display

Open Sans

Sans Serif

PT Sans

Sans Serif

Roboto Slab

Slab Serif

Times New Roman

Serif

font-eshoprychle

Sans Serif

DM Sans

Sans Serif

Average Brand Voice

Formality

54%

Humor

25%

Enthusiasm

71%

Technicality

29%

Warmth

72%

Confidence

69%

Urgency

32%

Exclusivity

19%

Nostalgia

31%

Rebellion

7%

Niche Stats

11

Total brands

9

With logos

10

Voice analyzed

6

With social