Herrmann & Vogel
The InnocentServes Construction companies and packaging manufacturers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#7c7770
Background
#ebebea
Accent
#fefefe
Background
#575049
Accent
#b3b1ac
Accent
#313131
Text
Typography
Headings set in Poppins (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Herrmann & Vogel is formal and professional, authoritative and decisive, cool and detached.
first_plural
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Brand Codes
Since 1910
Family firm with tradition since 1910.
Dark Gray
Used for text and some design elements, conveying stability.
Poppins
Modern font used for headings, providing a clean and professional look.
HAV logo
The HAV logo uses a sans-serif font with a distinctive 'V' shape.
Wood grain
The website uses close-up photography of wood grain as a background.
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