HEUREKA.CZ
The Ruler“Je to znamení… Najít nejlepší nabídku”
Serves Price-conscious consumers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
HEUREKA.CZ anchors on a vivid Blue (#0095ff) as their primary brand signal, paired with Orange (#ff670c), and accented by Blue. The palette leans warm — inviting and energetic.
#0095ff
Primary
#ff670c
Secondary
#88ceff
Accent
#ffb588
Accent
#fefefe
Background
#000000
Background
Typography
Headings set in Adjusted Arial (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HEUREKA.CZ uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, tech.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
HEUREKA.CZ is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
top_horizontal
rounded
balanced
image
Digital Footprint
Built on Next.js, active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 9 languages.
CZ
national
cs, sk, bg, hu, ro, sl, hr, bs, sr
HEUREKA.CZ is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HEUREKA.CZ. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Heureka Blue
#0095ff, used in the logo and primary navigation
Heureka Orange
#ef5f08, used for accents and calls to action
Source Sans Pro
Used for body text, providing a clean and readable experience
Je to znamení… Najít nejlepší nabídku
Tagline emphasizing finding the best deals
Product Comparison Grid
Prominent display of product comparisons
Social Media Intelligence
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