Historický ústav Filozofické fakulty Masarykovy univerzity logo

Historický ústav Filozofické fakulty Masarykovy univerzity

The Innocent
Education·University Department·historie.phil.muni.cz

Serves Students and researchers interested in history

ArialScholarlyTraditionalInformativeAcademic11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

KnowledgeResearchEducationHistorical Accuracy

Color Intelligence

Historický ústav Filozofické fakulty Masarykovy univerzity anchors on a vivid Blue (#0000dc) as their primary brand signal, paired with Blue (#d0d5e6), and accented by Orange. The palette leans cool — projecting trust and professionalism.

#0000dc

Primary

#d0d5e6

Secondary

#c9bb9e

Accent

#2121e2

Accent

#f9f9fa

Background

#8c8787

Accent

cool palette(2w/4c)Blue · Orange · Gray

Typography

Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
ArialBodySans Serif
Aa
Helvetica NeueHeadingsSans Serif
Aa
Munisecondary_headingSans Serif

Logo Anatomy

Historický ústav Filozofické fakulty Masarykovy univerzity uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Historický ústav Filozofické fakulty Masarykovy univerzity is formal and professional, authoritative and decisive, technically detailed.

Formality
85%
Technicality
80%
Confidence
75%
Nostalgia
50%
Warmth
40%
Voice Person

third

Reading Level

graduate

CTA Style

formal

Signature Words

historický ústavfilozofické fakultymasarykovy univerzityhistoriemuni phil

Design Playbook

No design patterns detected

Digital Footprint

active on 4 social platforms.

Social
facebookinstagramyoutubetwitter

Market Presence

Nationwide presence, headquartered in Brno, CZ.

Origin

CZ

Headquarters

Brno, CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

MUNI Blue

Signature ColorSupporting

Used for headings and links, representing the university's brand.

Consistency90%
WebsiteSocial
ActiveOccasional

Muni

Typography CodeSupporting

Custom font used for headings, providing a unique and academic appearance.

Consistency80%
Website
ActiveOccasional

Masaryk University

Cultural SymbolSupporting

References to the university's history and academic excellence.

Consistency70%
WebsiteSocial
ActiveOccasional

Architectural photography

Photography Style CodeSupporting

The website uses architectural photography of the university buildings, often in black and white or with a muted color palette.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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