HMS Design
The Ruler“Od vzniku ateliéru v roce 2000 jsme realizovali přes 600 projektů v oblasti vývoje značky a vizuální identity. V našem portfoliu najdete logotypy, grafické manuály, výroční zprávy, kampaně, umělecké p”
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
paired with Gray (#a0a0a0), and accented by Blue. The palette leans warm — inviting and energetic.
#000000
Text
#ffffff
Background
#a0a0a0
Secondary
#00cde8
Accent
#222222
Surface
Typography
Headings set in HelveticaNow (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
HMS Design uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
HMS Design is warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
active on 3 social platforms, offers dark mode.
Market Presence
Regional presence, headquartered in Prague, CZ.
CZ
Prague, CZ
regional
cs
HMS Design is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by HMS Design. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Electric Blue
Used as the primary accent color for buttons and highlights, #00cde8.
HelveticaNow
Modern sans-serif font used for headings and body text, providing a clean and readable experience.
Heyduk, Musil & Strnad
The studio is named after its founders.
2000
Founding year of the studio.
Social Media Intelligence
More brands in Design
Explore other brands in this industry to compare visual identities.
