Hodinky PRIM
The Innocent“Váš prohlížeč nepodporuje video štítek.”
Serves Watch enthusiasts, collectors, and individuals seeking quality timepieces.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#535353
Accent
#a8a8a8
Accent
#2f2f2f
Text
#787878
Accent
#d5d5d5
Accent
#e9e9e8
Accent
Typography
Headings set in Archivo (a sans-serif — clean, modern, and optimized for digital), body in Segoe UI (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hodinky PRIM uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hodinky PRIM is formal and professional, authoritative and decisive, warm and approachable.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 4 social platforms, offers dark mode.
Market Presence
Nationwide presence, based in CZ, communicating in 4 languages.
CZ
national
cs, sk, pl, en
Hodinky PRIM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hodinky PRIM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Czech Watchmaking Tradition
Emphasizes the brand's long history and Czech origin.
Dark Gray
#535353 used for text and design elements.
Archivo
Used for headings, providing a modern and bold style.
PRIM font
The 'PRIM' logo uses a specific font with a vintage feel, visible on the watch face and website header.
Close-up watch photography
The website uses close-up, detailed photography of the watches, emphasizing their craftsmanship and design.
PRIM logo
The PRIM logo features a distinctive, slightly stylized font with a curved 'P' and a unique 'R' and 'M'.
Social Media Intelligence
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