Hogrefe
The Sage“Hogrefe – Testcentrum”
Serves Psychologists, Educators
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
Hogrefe anchors on Yellow (#f6f8c6) as their primary brand signal, paired with Yellow (#d7de26), and accented by Gray. The palette leans warm — inviting and energetic.
#f6f8c6
Primary
#d7de26
Secondary
#dddddd
Accent
#ffffff
Background
#020202
Background
#c0c0c0
Accent
Typography
Headings set in IBM Plex Serif (a serif — evoking tradition, authority, and print heritage), body in IBM Plex Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Hogrefe is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
direct
Signature Words
Design Playbook
product shots, stock photography
natural
full color
flat
horizontal
rounded
comfortable
image
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cz
Hogrefe is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hogrefe. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Hogrefe Red
The specific shade of red (#db0723) used for buttons and accents throughout the site.
IBM Plex Serif Headings
Use of IBM Plex Serif for headings gives a professional and readable feel.
Product Naming
Products are named with descriptive terms related to psychological testing and assessment.
Clear Product Categorization
The website uses clear categorization and filtering options for products.
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