Home Credit Arena
The EverymanServes Residents of Liberec and surrounding areas, sports fans, event attendees
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Home Credit Arena anchors on a vivid Red (#e6002c) as their primary brand signal, paired with Orange (#e3c3b7), and accented by Orange. The palette leans warm — inviting and energetic.
#ffffff
Background
#e6002c
Primary
#e3c3b7
Secondary
#e78667
Accent
#a67372
Accent
#292429
Text
Typography
Headings set in bebas_neue (a display face — designed for headlines and visual impact), body in proxima_nova (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Home Credit Arena uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Home Credit Arena is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
Action, Event, Candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Bootstrap, active on 3 social platforms.
Market Presence
Local market, headquartered in Liberec, CZ.
CZ
Liberec, CZ
local
cs
Home Credit Arena is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Home Credit Arena. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
#e6002c
Bright red used for the logo and key elements, conveying energy and excitement.
proxima_nova
Modern and versatile font used for headings and body text, providing a clean and contemporary look.
Home Credit Arena
Combining the sponsor's name with the venue type, indicating a partnership and association.
Social Media Intelligence
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