What Drives Them
Values simplicity and honesty. Trusted for being genuine.
The brand emphasizes community, tradition, and youth development, creating a unique blend of heritage and youthful energy. The voice profile and key brand codes strongly support this positioning.
Color Intelligence
Kopretiny Hoštejn anchors on Yellow (#e2b52d) as their primary brand signal, paired with Orange (#a58220), and accented by Orange. The palette leans warm — inviting and energetic.
#e2b52d
Primary
#a58220
Secondary
#c59c27
Accent
#babcb9
Background
#787d71
Background
#15190b
Text
Typography
Logo Anatomy
Brand Character
Kopretiny Hoštejn is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Scouting Tradition
Affiliation with the broader scouting movement, emphasizing tradition and history.
Czech Identity
Website in Czech language, catering to a local Czech audience.
Fleur-de-lis
A stylized fleur-de-lis symbol is visible, associated with scouting.
Daisy close-up
Close-up photography of a daisy flower is used as a visual element.
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