What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
HUTON anchors on a vivid Blue (#0c63bf) as their primary brand signal, paired with Blue (#d7dbe0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0c63bf
Primary
#d7dbe0
Secondary
#b3d5f9
Accent
#63a6eb
Accent
#919296
Accent
#f9fafb
Background
Typography
Headings set in Lobster (a display face — designed for headlines and visual impact), body in Cabin (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
HUTON is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Brand Codes
Light Blue
Used as a primary color in the website design, creating a friendly and approachable feel.
Lobster
Used for headings, giving a playful and creative touch.
Childlike illustrations
The website features illustrations in a childlike style, particularly in the 'Pohádky' section, depicting scenes from fairy tales with a naive and whimsical aesthetic.
Musical note logo
The HUTON logo incorporates a stylized musical note, visually representing the brand's focus on musical instruments and education.
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