Institut lázeňství a balneologie
The Creator“první a jediná veřejná výzkumná instituce Karlovarského kraje”
Serves Researchers, Healthcare Professionals, Public Sector
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Institut lázeňství a balneologie anchors on Blue (#11266f) as their primary brand signal, paired with Blue (#676888), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#11266f
Primary
#ffffff
Background
#676888
Secondary
#000000
Background
#000069
Accent
#262545
Accent
Typography
Headings set in aktiv-grotesk (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Institut lázeňství a balneologie uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Institut lázeňství a balneologie is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
scientific, medical
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Karlovy Vary, CZ, communicating in 2 languages.
CZ
Karlovy Vary, CZ
national
cs, en
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Navy Blue
Used for primary buttons and links, specifically #112770.
Open Sans
Used for body text, providing a clean and readable look.
I-lab
The brand name is a distinctive acronym.
Interlocking Circles
The logo features two interlocking circles, one larger than the other, creating a distinctive shape.
Social Media Intelligence
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